One of the best parts about travel is the food, right? The Sydney International Food Festival, Australia’s largest festival has gotten truly creative with their promotion after hiring advertising agency WHYBIN\TBWA to design a campaign showcasing 18 national flags featuring the well-known foods associated with a particular country. The results are incredible! Travel through each country featuring traditional food like Brazil’s banana leaf, limes, pineapple and passion fruit and Greece’s olives and feta cheese. We’re ready to book a worldwide vacation –are you?
Italy
basil, pasta and tomatoes
India
curry chicken, rice, cheera thoran and papadum wafer
Brazil
banana leaf, limes, pineapple and passion fruit
China
dragon fruit and star fruit
United States
hot dogs, ketchup and mustard
Greece
olives and feta cheese
Japan
tuna and rice
Lebanon
tomatoes, pita bread and parsley
Vietnam
rambutan, lychee and starfruit
Australia
meat pie and sauce
South Korea
kimbap and sauces
France
blue cheese, brie cheese and grapes
United Kingdom
scone, cream and jams
Turkey
Turkish Delight
Spain
chorizo and rice
Indonesia
spicy curries and rice
Thailand
sweet chilli sauce, shredded coconut and blue swimmer crab
Switzerland
charcuteries and swiss cheese
Client: Sydney International Food Festival
Advertising Agency: WHYBIN\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty