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If you have the wanderlust inside of you and wouldn’t mind changing your entire itinerary, then this is for you. At the JFK Airport, Heineken set up a pop up game called “Departure Roulette” where people were asked to press a red button for the chance to go to a secret random destination (completely paid for) with one condition, they will have to drop their current plans and go immediately somewhere new.

Most people had plans and did not want to change them, but the ones that were brave enough to take a chance were headed to places like Cyprus, Laos, Portugal and Thailand.

The funniest part was when they called their family and friends saying they were canceling plans and heading to that new destination!

More wanderlusters might want to see this too: Expedia Luggage Tag Ad campaign

wanderlust Heineken Departure Roulette estination Cyprus
wanderlust Heineken Departure Roulette estination Portugal

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Henrique Kerch

I’m a Caracas native, living in Chicago. I have a passion for travel, culture, food, adventure and discovering new places off the beaten path. I still remember the first trip I took internationally as a child and the excitement that it was to know that everyone will speak another language. Traveling was cool—waking up early to make the trip to the airport, packing too much and then realizing it’s much better to pack light.

Now a travel writer, I get to see new places continually, check out new restaurants, and talk about my experiences. Just as I’m about to be done with a trip, I see myself at the airport daydreaming while staring at the departure board thinking about my next destination.