One of the best parts about travel is the food, right? The Sydney International Food Festival, Australia’s largest festival has gotten truly creative with their promotion after hiring advertising agency WHYBIN\TBWA to design a campaign showcasing 18 national flags featuring the well-known foods associated with a particular country. The results are incredible! Travel through each country featuring traditional food like Brazil’s banana leaf, limes, pineapple and passion fruit and Greece’s olives and feta cheese. We’re ready to book a worldwide vacation –are you?

Italy
basil, pasta and tomatoes

national-flag-made-food-normal

India
curry chicken, rice, cheera thoran and papadum wafer

Brazil
banana leaf, limes, pineapple and passion fruit

China
dragon fruit and star fruit

United States
hot dogs, ketchup and mustard

Greece
olives and feta cheese

Japan
tuna and rice

Lebanon
tomatoes, pita bread and parsley

Vietnam
rambutan, lychee and starfruit

Australia
meat pie and sauce

South Korea
kimbap and sauces

France
blue cheese, brie cheese and grapes

United Kingdom
scone, cream and jams

Turkey
Turkish Delight

Spain
chorizo and rice

Indonesia
spicy curries and rice

Thailand
sweet chilli sauce, shredded coconut and blue swimmer crab

Switzerland
charcuteries and swiss cheese

 

Credits
Client: Sydney International Food Festival
Advertising Agency: WHYBIN\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty